Case Studies
The following projects demonstrate integrated marketing strategy, paid media optimization, and audience growth initiatives across nonprofit and entrepreneurial environments.
Integrated Campaign Strategy
Paid Media + Optimization
Audience Growth + Reporting
Enterprise Marketing Leadership
Girl Scouts of Citrus
Role
Multimedia Director → Senior Multimedia Manager → Digital Marketing Manager
Objective
Lead integrated marketing communications supporting membership growth, fundraising initiatives, and major organizational programs.
Strategy
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Coordinated cross-department campaign planning across web, email, social, and video
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Built GA4 reporting dashboards and optimization recommendations
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Developed multi-channel content distribution strategy aligned to seasonal initiatives
External Partnerships & Brand Collaboration
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Built strategic partnerships with organizations including NPR, iHeartRadio, FastSigns, and the University of Central Florida to expand campaign reach and community visibility
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Coordinated collaborative marketing assets across media promotion, event signage, and outreach initiatives
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Managed vendor relationships supporting campaign execution, promotional visibility, and branded experiences
Execution
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Managed website content in AEM and WordPress; implemented SEO-informed updates
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Produced campaign video + multimedia assets and published across platforms
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Built segmented communications and reporting workflows
Media Gallery
Paid Media Campaign Optimization
Love in Bloom Portrait Campaign
Role
Multimedia Director → Senior Multimedia Manager → Digital Marketing Manager
Objective
Drive qualified traffic to a portrait session landing page through Meta Ads testing and conversion-focused creative.
Strategy
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Traffic campaign optimized for Landing Page Views
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Video-first creative and clear seasonal offer positioning
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Controlled local audience targeting and budget testing
Execution
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Produced ad creative and landing page visuals
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Built audience targeting in Meta Ads Manager
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Monitored campaign delivery, landing page views, and cost efficiency
Media Gallery
Featured Media Production
Audience Growth & Content Strategy
Grill & Grind Podcast
Role
Founder & Content Growth Strategist
Objective
Increase organic reach and audience discovery through optmized short-form video distribution.
Strategy
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Reels-first distribution model
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Hook-optimized short-form content
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Cross-platform distribution
Execution
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Produced and edited podcast clips
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Published across Facebook and Instagram
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Monitored Meta Insights performance data
Media Gallery
Featured Media
Selected content supporting campaign strategy, audience engagement, and brand storytelling across digital platforms.
Tools & Platforms
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Google Analytics 4
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Meta Ads Manager
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Salesforce Marketing Cloud
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WordPress
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Adobe Experience Manager
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Adobe Creative Suite
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Canva
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Hootsuite / Asana